Project five: retail communications

For the project I researched into traditional and digital indoor and outdoor signage and communications using graphics, advertising, media and PR promotion. My client was New Look and I choce to focus on outdoor communications.

The above examples are a building advertisement for game 'Grand theft auto', a bus stop advertisement for "got milk?" and an advertisement for Currys outside the store.

I used these for my adverts for New Look. I used the same image because the idea was that the look would become synonymous with the brand and that the connotation would be a lifestyle consisting of a group of young people having fun and looking stylish and if you bought any clothes from the store you would have this lifestyle too.

How the advertisements would look...