Project Three: digital photography and adobe photoshop

For the project I took 20 photos using different settings on my digital camera. Then changed 5 of the photos using photoshop. These are the the original photographs. I chose to photograph my boyfriend for all twenty photos as I felt I would be able to capture him in a variety of places and randomly as he is the person I see the most. Some of the photographs were taken whilst abroad, and I used them because I had used different settings on my camera for them e.g. beach and sunlight which I could not use in the UK as the weather is unpredictable.
























These are the photos I changed on photoshop. I have only altered the colour on all of them to keep the quality of the images and to keep them looking quite simple.

Richard Avedon photography

Richard Avedon said of his photography: "A photographic portrait is a picture of someone who knows he's being photographed and what he does with this knowledge is as much a part of the photograph as what he's wearing or how he looks."
• Richard Avedon shot the Paris collections for almost 40 years, and was staff photographer for Vogue from 1966 until 1990
• Richard Avedon became the first ever staff photographer for The New Yorker in 1992, at the age of 69

From the start of his career, Richard Avedon's name became synonymous with fashion as well as portraiture. He photographed everyone from Charlie Chaplin and Buster Keaton to Marilyn Monroe, Dorothy Parker and the Duchess of Windsor as well as a lot of "unknown" people. Known for bringing the fashion models of the day, including Suzy Parker and Sunny Harnett, to life, Richard Avedon injected a previously unseen vibrancy into the medium of fashion photography.

Mario Testino photography

• Mario Testino was born in 1954 in Lima, Peru
• He came to London in 1976, took a flat in an abandoned hospital near Trafalgar Square, and began selling portfolios (for £25, including hair and make-up), to wannabe models
• It was 1997 when he photographed the late Diana, Princess of Wales for her famous Vanity Fair cover

Mario Testino makes anyone he photographs look the best they ever will. That's part of his magic. The rest is in making the taking of the photo as much fun as possible, using his trademark Peruvian encouragement.
His style has been described as "luxury realism", but he resists analysing it too much. When he photographs clothes they look so good they actually sell.

He has also become a semi-royal photographer, chosen by the Prince of Wales and Princes William and Harry.

Helmut Newton photography

Helmut Newton led the ultimate glamorous life. He lived in the Chateau Marmont in the winter months, to keep the cold and gloom at bay, befriending Billy Wilder, Dennis Hopper and Robert Evans. He was married to fellow photographer Alice Springs, quirkily named after a pin was placed in a map.
Newton arrived in Paris in a white Porsche, was hired immediately by French Vogue, commissioned by Playboy, had a heart attack at 50, and lived in Monte Carlo. Then in a final fling - or what Karl Lagerfeld poetically described as "his last picture, taken by himself", he crashed his Cadillac on Sunset Boulevard aged 83, on January 23 2004.

Nick Knight photography

• Born in London in 1958, Knight studied photography at Bournemouth & Poole College of Art and Design. He graduated with a distinction in 1982
• In 1985 his first book, Skinheads, won him the Designers and Art Directors Award for Best Book Cover
• In the late Eighties, Yohji Yamamoto's art director Marc Ascoli commissioned Nick Knight for 12 successive catalogues - at a time when Yamamoto campaigns were among highly admired
• In 1990, he was Commissioning Picture Editor for i-D, working alongside Terry Jones (former art director of British Vogue and co-founder of i-D)
• In 1993, Knight made fashion history by adapting ring-flash photography to capture Linda Evangelista for a landmark, post-grunge cover of British Vogue
• Nick Knight has shot advertising campaigns for Jil Sander, Louis Vuitton, Calvin Klein, Yves Saint Laurent, Vivienne Westwood, Alexander McQueen and Christian Dior. He has also shot record covers for David Bowie, Paul Weller, George Michael and Massive Attack

Nick Knight is top of the celebrities' photographer wishlist. His reputation for pushing boundaries technically and creatively at every opportunity and being at the forefront of innovation is deeply attractive. He has worked on a range of often controversial issues during his career - from racism, disability, ageism, and more recently fat-ism. He continually challenges conventional ideals of beauty.

Project Two: Digital Technologies

For project two I was asked to create and design a creative brief. There were two stages to the brief.

The first stage to the brief was to imagine I was working for a media/PR agency and that the creative brief the agency use is out of date and requires restyling and designing. I was asked to re-design the brief using Adobe Indesign. The creative brief had to have a brand identity for the (imaginary) agency. With that in mind I had to create the corporate identity (e.g name of company/logo) and also add appropriate and considered style, colour, structure and layout to all the parts of the brief.

The second stage to the brief was to choose one piece of unformatted 'live' creative briefs copy to provide our client information.
I had to choose between either Ted Baker or Brylcreem.
I choose to use Ted Baker as it is a fashion brand.
I then had to edit the copy, organise and present this information onto a blank brief for the agencies 'creative team' who were working on the contract.





To make the first brief I went onto Indesign and using the rectangle tool covered the whole page to set a background using the colour tool to fill in the rectangle with colour.
I made my logo in the same way using the rectangle tool and adding some yellow in some of the rectangles. To make the star I used the line tool (\).
I used the rectangle tool to put my writing in and added different colours as well as I thought that it would make my brief look simple but more colourful.
For the second brief I used the same brief but added information that was given off my tutor.

Project one: Digital Technologies

For our first project I was asked to select an article from any fashion/design magazine that personally inspires and interests me. I chose an article from Vogue - November 2009 issue.
I chose this article.



I was then asked to reproduce the article accurately, exactly and identically.
I was also asked to individualise the article and make it completely restructured, redesigned and re-styled.
The software I was supposed to use to complete these projects were Adobe Indesign and Adobe Photoshop.


To reproduce my article I scanned in the article and then used the picture from the scan. I then used the type tool to make a box for my writing to go in and to produce the columns. I had some difficulty in making the columns of writing look exactly how they do in the magazine as I couldn't find a tool to do that and make all the lines even. I used Times New Roman for the font as that was the closest one I could find to the original.

To individualise the article I put the photograph on the other side of the page and changed the colour of her clothes. To change the colour I used the lasso tool and cut around each section that I wanted to change the colour of. This created layers and to change the colour I just clicked on each layer that I wanted to change and used the colour tool to change the colours.